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Martech Summit 2026

The Agentic Ecosystem
Intelligent Action on a Composable Stack

Powering Real-Time Decisions from Data

📅1:30PM - 5:30PM | Thursday, July 2, 2026
📍Hanoi, Vietnam
👥150–200 Enterprise Leaders
🏢In-Person Summit
Register Now → View Agenda ↓
Technology Partners
Diamond Sponsors
AF
Diamond Sponsor
Marketing Measurement
CT
Diamond Sponsor
Customer Engagement
Silver Sponsor
Hashmeta
Silver Sponsor
SEO / AEO / GEO
Supporting Partners
Databricks
Supporting PartnerData & AI
QTxDXcon
Supporting PartnerCustomer Experience
Media Sponsors
MMA
Media Sponsors
CSMO
Media Sponsors
Confirmed Speakers

Who's On Stage

Click any speaker to learn more about their background and session topic.

vieclam24h
Phuong Dao
CEO
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david
David M. Raab
Founder
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clevertap
Mai Vo
Country Manager, Vietnam & Cambodia
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clevertap
Supreet Kini
Head of Account Management, APAC
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appsflyer
Oliver Machwirth
Channel Sales Partner
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appsflyer
Trang Nguyen
Senior Commercial Partnership, VN&PH
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QTxDXcon
Phuong Pham
CEO
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DXcon
Deepak Sekar
Head of Solutions Engineering
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qualtrics
Anass Bendemra
Head of Sales, RoSEA
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DXC
To Manh Tuan
Founder/ CEO
View profile
4
Summit Editions
200+
Enterprise Leaders
50+
Enterprise Brands
~60%
BFSI Audience
Tentative Agenda, to be updating

Programme — July 2, 2026

An afternoon of thought leadership, practitioner stories and strategic dialogue. In-person, Hanoi.

13:00
Guest Check-in
13:30
Opening Remarks
Ms Phuong Pham - Co-founder & CEO, AKA Digital
13:40
Agentic AI, Composability, and Context Data: Preparing for the Future of Martech
Mr David M. Raab - Founder, CDP Institute
14:00
AI-Led Engagement: The New Engine of Customer Growth
Mr Supreet Kini - Head of Account Management, APAC, CleverTap
14:20
Vieclam24h's Case Study
Operationalizing the Agentic Stack — SieuViet’s Martech Transformation Journey
Ms Phuong Dao - CEO, Vieclam24h
14:40
☕ Tea Break
15:10
Martech Agentic Brain for Next Gen Customer Experience
​Mr Deepak Sekar - Head of Solutions Engineering, Databricks ASEAN
15:30
Turning Attribution Into Real-Time Decision Signals with Agentic AI
​Ms T​rang Nguyen - Senior Commercial Partnership, VN&PH​, AppsFlyer
15:50
The New Experience Gap and Why Context Wins In The World of AI
- Mr Tuan To - Founder & CEO, DXCON
- ​Mr. Anass Bendemra - Head of Sales, Qualtrics
16:10
Panel discussion:
The Agentic Ecosystem: Beyond the Hype – Building the Roadmap to Intelligent Action.
Moderator: Phuong Pham
Panelist: David Raab, Mai Vo, Oliver Machwirth, Deepak Sekar
16:55
Ending
Key Themes

Six Focus Areas Shaping the 2026 Agenda

Conversations that matter in 2026 — from agentic AI to privacy-first systems.

🤖
Agentic AI & Composable Martech
  • The rise of the Agentic Stack
  • AI on composable customer data
  • Autonomous marketing systems
⚡
Context Engineering
  • Context as new intelligence layer
  • Real-time signals & behavioral data
  • AI memory & decision frameworks
🗄️
Data & Intelligence Layer
  • Cloud DWH as source of truth
  • Reverse ETL & real-time activation
  • Unified customer intelligence
🔒
AI Governance & Privacy
  • Consent-driven activation
  • Privacy-first AI systems
  • AI governance frameworks
⭐
Customer Experience
  • AI-powered personalization
  • Autonomous lifecycle marketing
  • Attribution-driven engagement
🔍
SEO → AEO / GEO Evolution
  • Content marketing reinvention
  • AI-driven search optimization
  • Future of organic discovery
Track Record

4 Summits Across Vietnam Since 2023

Our guests are from: MSB · VIB · Prudential · Manulife · Heineken · Masan · Vietjet Air · FPT Play · Jollibee · Phuc Long · Abbott · CGV

2023
Data Solution Summit
HCMC & Hanoi
147 + 117 attendees · 2 cities · First edition · Building Vietnam's Martech community
2024
Martech Solution Summit
Ho Chi Minh City
200+ attendees · CDP · Marketing Automation · First-party data strategies
2025
Martech Solution Summit
Ho Chi Minh City
200+ attendees · AI-driven engagement · Product analytics · Composable architecture
2026
Martech Summit 2026
Hanoi, Vietnam
150-200 attendees · The Agentic Stack · Agentic AI · Composable Data
Our attendees in previous Martech Summit

150–200 Enterprise Decision-Makers

By Industry

BFSI · Banking · Insurance · Fintech38%
Retail & E-commerce22%
OTT & Media12%
Airlines & Travel10%
Gaming8%
FMCG & Others10%

By Seniority

Chief Marketing Officers (CMO)C-Level
Chief Data Officers (CDO)C-Level
Chief Product Officers (CPO)C-Level
Digital Transformation LeadersVP / Director
Heads of CRM / Martech / GrowthHead of
Product Analytics & Data TeamsManager
Registration

Join Us in Hanoi

July 2, 2026 · In-Person · 150–200 Invited Leaders. Seats are limited.

Register Now →

Contact: My Phan (Ms): my.phan@akadigital.net